Three Cheers For Ten Years: Labelmates Celebrate At Cherrytree Records’ Tenth Anniversary Celebration

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Cherrytree Records has had an eclectic alumni on their roster of artists over the last ten years – from Lady Gaga, Tokio Hotel, Cinema Bizarre, Natalia Kills and LMFAO to their current artist lineup which includes artists such as Ellie Goulding, Nero, La Roux, Feist, Marianas Trench, Sting, Ivy Levan, Secret Someones, Matthew Koma, Robyn, Royksopp, Sir Sly, Keane and their latest signing – Jukebox the Ghost.

So how does one showcase over a decade of incredible music releases?  To celebrate ten years of bringing pop-alternative music to the masses – Cherrytree Records held their 10th Anniversary Musical Celebration at New York City’s historic Webster Hall. Despite Sting – the show’s headlining act – cancelling due to illness, the crowd began to funnel in and munch on some free pizza as DJ Dave Aude mixed live.

The entire Cherrytree Staff took the stage and thanked the crowd for coming out as they introduced the first band and the latest Cherrytree Management client – The Last Bandoleros.  The San Antonio-based band brought their Tex-Mex style of rock n’ roll to the stage for a very entertaining set.  Following them was the Brooklyn’s own Secret Someones – who have been touring for the last year with labelmates Sir Sly and Jukebox the Ghost.  As female fronted bands are becoming more commonplace in the alternative genre, the three girls have truly proven their chops with their incredible harmonized vocals and incredible stage presence.

Jukebox the Ghost – the latest group to be signed to Cherrytree – were up next.  With piano-based tunes, singer Ben Thornewill brought a style to their music that was reminiscent of Billy Joel – completely appropriate for a show in a “New York State of Mind”.

Matthew Koma, who has been proving to be the new “voice of EDM” – Andrea of Cherrytree Records remarked – came out with just an acoustic guitar and his voice – performing stripped-down versions of popular club hits he wrote and performed on such as “Cheap Sunglasses” by RAC and “Clarity” by Zedd- which was met with cheers and a sing-along from the crowd.

Over the years, Far East Movement have truly changed the landscape of pop music by being the first ever Asian-Americans to reach #1 on the Billboard charts with “Like a G6” – a combination of electronic hip hop.  Their performances have since evolved with a much more club, DJ vibe feel to them.  After mentioning how much they love to perform in New York, they opened their set with a mix in tribute to NYC Hip Hop – as well as an entire mix in tribute to The Beastie Boys.  To close out their set, they brought out Matthew Koma to perform their second-most popular single, “Rocketeer”.

Ivy Levan was next to hit the stage – but she is not your average pop star.  Strutting on the stage with silver hair, grey lipstick and high heels that look like they could kill a person – her look screams metal band but her vocals prove that she is a pop powerhouse with a tinge of vintage – an absolute force to be reckoned with.  For her final song, “Killing You” she was joined onstage by Cherrytree head honcho and occasional bassist, Martin Kierszenbaum – mentioning that it was supposed to be a collaboration with Sting.  Regardless of this, Kierszenbaum looked completely at home on the stage.

Finally, the close out the night was the enchanting songstress that is Feist.  Martin once again took the stage and spoke of the first time he saw Feist – in a pub in Rotterdam and how incredible it was to watch her harmonize her guitar with her vocals and how he wondered how he could convince her to take a chance on a label that – at the time, didn’t exist yet – and how glad he was she did.

Feist’s set was stripped down, taking the crowd through a decade of her music, performing songs such as 2007’s “I Feel It All”.  She then asked the crowd if they were bummed Sting cancelled – and admitted she taught herself a cover the night before to make up for him not being there.  She closed out her set with a cover of “Every Breath You Take” – and though she seemed to know most of the words to the song – she allowed to crowd to carry it through the night.

In order to Celebrate 10 Years, Cherrytree have a featured playlist this week on Spotify highlighting their lengthy artist roster over the last decade.

Cherrytree Records can be found on Facebook, Twitter and Instagram @CherrytreeRec

About Karissa Vassallo

Karissa has been a music lover for as long as she can remember - from NSYNC to No Doubt, from Avril Lavigne to Avenged Sevenfold, she has always had a wide variety in her music tastes. After attending NYU's Future Music Moguls program, she started Read Between the Grooves to jumpstart her career in the music industry, as well as showcase her writing and her photography. She currently studies Entertainment and Arts Management at Drexel University.
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